The Cartiers

The Cartiers is scheduled for publication in June 2021. However, I was able to buy a Kindle copy last month.  The author, Francesca Cartier Brickell, is a Cartier descendant.  When her grandfather, Jean-Jaques Cartier, was still alive she found a box full of old letters and documents in his home.  They reviewed them together and this knowledge became the basis for the book.

The book covers the beginning of the Cartier jewelry dynasty from its beginning in 1819 with Louis-Francois Cartier.  Louis-Francois started out in the jewelry business as an apprentice to Bernard Picard who owned  a well established workshop.  Workshop managers were known to use a whip when apprentices made mistakes. Many apprentices did not fulfill their apprenticeships but Louis-Francois was very determined because he had watched his father build a life from nothing.  His son Alfred learned the business from him and was able to pass it on to his three sons, Louis, Pierre and Jaques. The next generation sold their jewels to the Romanov dynasty as well as other royal families throughout the world.  Today, Cartier is a prominent international jeweler known for their creativity and excellence in workmanship.  

This book is an inspiring read for entrepreneurs.  Entrepreneurs will learn how to run a business so that it grows and maintains relevance through good economic years and bad.  The Cartiers figured out how to survive during the French Revolution, the rise of Napoleon, the fall of the Romanovs and both world wars.  It was interesting to read about the thoughts of the family on how to accomplish this. The book is also a behind the scenes look at how the Cartiers sold to the rich, royal and famous and offers tidbits on some of their best clients.

The Cartiers is a wonderful history book on the world of high jewelry.  5 out of 5 stars.