Tuesday, February 22, 2022

The Widow Clicquot

The Widow Clicquot is a biography of Barbe-Nicole Ponsardin Clicquot. After the death of her husband she became driven to succeed as a champagne vintner and created the Veuve Clicquot brand. Veuve means widow in French. Nicole was called Veuve Clicquot by her contemporaries and that is how the brand got its name. I think it is the best champagne in the world.

The book begins in 1789 Reims with an eleven year old Nicole. When the French Revolution arrived in Reims, Nicole had to leave the royal school she attended and be disguised as a peasant in order to safely return to her home. Soon thereafter, her family was discussing possible matches for a marriage. Nicole was lucky to catch the dashing François Clicquot. François was from a wealthy textile family. He, however, preferred to dabble in the production of wine than working in the textile business. François died early in the marriage. A business competitor, Jean-Remy Moet, told everyone who would listen that François killed himself because his business was failing. However, Nicole vowed to make something from her husband's vines. Moet, though, continued to lie about Nicole to keep her business from growing. He wanted her out of business so that he could buy her land. 

During this era sparkling wine was rare. It was not yet called champagne. It was vin mousseux. I was surprised to read that there were several successful women in the wine business during the 18th century. I always thought Nicole was a trailblazing anomaly but she wasn't. These other women were not from the bourgeois class and had more freedom to become entrepreneurs than Nicole had.

Most of the book discusses the problems Nicole had in building her company. She had to deal with the internal politics of France as well as Russian politics. Russia was where she could sell alot of wine, if she could get her bottles over there. Moet again was a trouble maker. He frequently thwarted her plans to have her bottles put on ships that were headed towards her market in St. Petersburg. It kind of makes me want to ban Moet champagne in my household so I can be in solidarity with Nicole. She is definitely seen as a heroine in the book, almost like a character would be in a fiction book. 

The Widow Clicquot tells an inspirational story that anyone can prosper if they don't give up. It took Nicole a lifetime to reach her goal. I think today people would give up after a few years of poor sales but our heroine had a vision that she could not ignore.

4 out of 5 stars 

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